About Us

We know what you’re going through.
We’ve been there too.

Tom Connelly is surrounded by his daughters, Kelly and Katie, and his wife, Wendy. The ladies are all hugging Tom and they are standing in front of a barn door.

Pictured from left, Katie Connelly Hollo,
Tom Connelly, Kelly Connelly Luecke, and Wendy Connelly.

Our Mission

To provide families with clear and compassionate guidance as they navigate dementia and memory care.

Our goal is simple:
We help families make informed decisions regarding memory care, so that their loved ones can experience the safest, most comfortable, and most dignified care possible.

What You'll Find Here

  • Real experiences from our family's journey

  • Memory care and assisted living guidance

  • Questions to ask before choosing a community

  • Product recommendations and room setup ideas

  • Resources for caregivers

  • Financial and planning information

  • Tools to help make difficult decisions a little easier

We don't claim to have all the answers. We're learning alongside thousands of other families facing similar challenges every day. But we know that it’s better to go together than alone.

If you're beginning this journey, in the middle of it, or preparing for what comes next, we're glad you're here.

Have a Question? Ask Away!

Our goal is help you on this journey in whatever way we can. Share a few details in the form below and we’ll get back to you as soon as we find the answer to your question.